Day 10 of the 30 Day Content Challenge-Quiz

Metathinq Site &

Welcome to Day 10 of the 30 Day Content Challenge. Today we completed the remessaging and reorganization on the Metathinq website. this formally launches our flagship program “The Business Success Program” that focuses on improving profit and long-term value for entreprenuers and small businesses.

Additionally, I am working on the lead capture strategy for the Metathiinq site and I brought in one of my new favorite tools, to create a quiz. It has been shown that people are three times more likely to engage with a quiz that gives them a “quick hit” result than many standard lead capture offerings (i.e. checklists, eBooks, etc.)

Days 7 & 8 of the 30 Day Content Challenge-Sunday Funday

Podcasts, Blogs and Family

Yesterday was Sunday Funday and we decided to have a few friends over for dinner and the evening, as any good one with friends got away from me.  As a result, I did not have the opportunity to go live with my daily update.

Does that mean I was unsuccessful in getting my content for the day created?

Hardly, on Sunday AM I completed recording two more episodes of the upcoming Metathinq podcase (I really need to come up with a name for this Podcast…ThinqBusiness?) which brings me to 4 total in editing.  This will keep me on target for an early October launch.

Day 6 of the 30 Day Content Challenge-Podcast Recording

Starting to feel like progress

I hope everyone is enjoying the weekend! Today I finished the outlines for the first 6 episodes of the yet to be named Metathinq Podcast and recorded the first 2. The podcast will focus on many of the challenges that Entrepreneurs and Small Business Owners face during the life of their businesses’.  The goal of my podcast is to help companies get unstuck and reach their dreams.    I am pretty psyched to be spreading this message and getting excited for the show to go live.

It can be lonely when you are building a business and for many, there is just not enough time to get the coaching support that we may need.  That is the reason I am starting this podcast-to help those that are struggling with the balance of the day to day grind, family, and the vision they once had for their business.

Finally at Day 6 I am feeling the reality of the progress I am making in this personal 30 Day Challenge.  Content is getting created, I have outlines for the first 6 episodes and for the first time I can feel the reality that the podcast I have always wanted t create is going to become a reality!

Day 5 of the 30 Day Content Challenge-3 blog posts

Getting' blogs done!

Day 5 of the Metathinq 30 Day Content Challenge
Today is a quick one. In the office for the majority of the day to day and as a result I leveraged the batch processing methodolgy to record 3 blog posts and send them out for transcription with Rev.
This evening I willl edit the transcription and add the Blog artwork and schedule publishing on the Metathinq blog.

I have also started the formal content calendar for the remaining 25 days of the challenge. If you recall on Day 1 I did the branstorming piece in which I identified all of the content and supporting distribution that I would require for this challenge. this calendar outlines the production shcedule.

Day 4 of the 30 Day Challenge-Batch Processing

Batch Processing for Podcast Success

Today was another client focused day, but again this doesn’t mean that progress was not made.  Today my focus was on getting ready for some batch production.  for those not familiar with batch processing for content it is a tactic that is employed by many of the top bloggers and podcasters in the market today.  One of my favorite guru’s is John Lee Dumas of who is the host of a daily interview format podcast run daily.  Yes, 365 shows a year!  He gets it done in just a few days each month by scheduling the interviews back to back on those recording days.  With less than a weeks worth of effort he produces a show that runs every day, every month.  That is an example of batch processing.

Now John has been at this a long time and he has refined the formula.  I on the other hand, am just embarking on this journey and I know I cannot wing it.  I need to prepare.

Day 3 of the 30 Day Content Challenge-Quizzes

Build a quiz or is it an ad?

I went into this 30 Day Challenge completely aware it would not be easy.  Creating content on my in-person consulting days was going to be a challenge. My strategy is to create some tasks that are short and sweet to keep the train chugging on my client visit days.

To fill the days where I knew my content creation would be limited I figured I would focus on my content distribution plan.   I mentioned in my Day 1 blog that I have a tool I like,, a quiz tool that can be leveraged as a fun ad or landing page for lead capture.  This tool is pretty cool in the sense that people engage with the quiz and I can provide them with a result or short video solution that provides value to the quiz taker.

Day 2 of My 30 Day Content Challenge-Rev

Getting a little done even when you are flat out

Today I share how to get content done even when there is little available time using my favorite writing hack, Rev.  Reve is a transcription service that allows me to create a blog post or any other content by simply recording and sending to their transcription team.  I usually get my transcription within a couple of hours and I have been amazed by the accuracy.  All for a $1/minute (for me a 300 word blog ran about $3).  Now all i need to do is some simple editing and add any external links and we are off to the races.

So what did I create today.  I got a future blog post recorded and transcribed.  I also recored some content for a couple of new pages on the main Metathinq website.  The final piece of content I created was the FB Live video included in this blog.  Please watch to hear more about my content journey on Day 2 and my simple content hacks that you can use.

Day 1 of My 30 Day Content Challenge-Kickoff

Content Creation Made Easy

In this challenge, I will be sharing how I create content to support my two brands Metathinq, my Managment Consulting Business, and my upcoming project Virtual MSP Coach, an online coaching and content resource for IT Service Providers, representing an industry that I spent a good part of my career. If you wish to track progress in this challenge you can do so here or by liking my Facebook page .


My goal in doing this is to show people the process of creating content and being a domain authority in your industry is not as hard as one might think. I will be sharing how I prepare, organize my content and distribute through a number of varied channels (i.e Social Media, Email Campaigns, Website, etc.).

When Company Morale is Low Leadership is Often Last to Know

5 Signs that the ship maybe sinking

ThinqOutLoud-When Company Morale is Low

Have you ever been in this position?  You are working for a company and the general work vibe has become negative. Or maybe your peers have become indifferent and are starting to go through the motions.  When company morale begins to sink it is usually felt by the staff long before their bosses. It can be months before it is recognized at the leadership levels.

I have been in this situation in the past.  A couple of times it was driven by temporary condition brought on by a tough economy, or a big client loss. Those situations tend to right themselves over a period of time.  The team can rally and bounce back.